Astemia Pentita: a pop wine cellar made of composite wood by WoodN Industries
The self-proclaimed most nonconformist wine cellar in Barolo. But it could also be said in all of Italy. Astemia Pentita is a blend of art, wine and design. Not only with regards to the products, but also in its headquarters, thanks to the exclusive composite wood by WoodN Industries.
The Langhe always seem to settle into a fascinating and romantic dimension. Not retro or vintage, but placidly suggestive. This is why Astemia Pentita appears as if it wishes to rebel against such panoramas, with its disruptive aesthetics. A look that is a combination of whimsical and visionary, making the most of the unique properties of the composite wood outdoor cladding by WoodN Industries.
Amid the vine rows that liven the Langhe, Astemia Pentita stands out with an iconic structure, in full respect of the Cannubi area. Only two floors emerge from the ground, while production takes place in the underground levels – amounting to approximately 3.ooo m2.
The portion that emerges from the fertile Piedmontese land has the appearance of two gigantic overlapping and staggered wooden wine cases, symbol and inspiration of its nonconformist identity. Therefore, it’s no surprise that the project designer – architect Gianni Arnaudo – acknowledges Astemia Pentita the title of the first pop wine cellar in the world.
The Q20410 cladding bestows a touch of modernity to an ancestral place, enhancing an area of over 900 m2 with the shade Bianco Carrara. In addition to the stylistic personality, WoodN technical wood has self-extinguishing properties and is completely resistant to wind and adverse weather conditions. But the architect Arnaudo also selected this solution “because it is a material that safeguards the environment”. WoodN materials are 100% recyclable within their production cycle.
Thus WoodN Industries has given shape and substance to an eclectic winemaking experience, where art and centuries-old tradition are ably blended in a bottle.
Architecture project and Art director: Arch. Gianni Arnaudo
Photos: Dario Fusaro